Artisan. Let's consider this word. It's a new word in recent times to be used for daylight robbery.
Duck Turpin is wearing a flour encrusted pinny these days. He's very clever. Take some flour. Add some yeast, a slosh of beer, salt, knead, prove, knock it back, shape, slash, glaze sprinkle on some oats/seeds/mouse droppings/etc bake, done. ( Rather Gordon Ramseyesque there I thought. )
Oh and then give it a swanky pants name
Ye olde fashionde brewerye loafe and you can charge anywhere from £3 -£5 for it.
Bake it and they will spend!
Well not me thank you very much. It is a RIP OFF! £2 a small bloomer they charge on the Farmer's Market. There's another
way of getting people to pay thrice the price for stuff.
The way stupid people are parted from their money amazes me.
Green grocers - carrots, 10p per kg
Farmers Market - field grown orange root vegetables, plucked from the earth £4 per kg
What sane person will pay a tenner for a jar of jam just because the label says someone's granny made it in her homely kitchen?? I'll tell you who, the same person who spent a months mortgage on the wholemeal oven baked loaf of cobblers for their toast.
Take yesterday for instance. I went into an Artisan bread shop. It stank. The overwhelming stench of brewers yeast was horrible. They were selling quarter loaves of sourdough bread for £2.50 each!
They had Jewish loaves ( that looked nothing like the authentic ones I've seen, oaty loaves, wheat loaves ( JHC ) wheat loaves -I ask you!! ,
They probably could have sold playdoh loaves and not one of their poncy customers will have noticed.
Nothing was under £2.50
I'd gone in with the intention of buying something. The family wanted something to eat, we'd been out longer than I thought and up in the Lakes sometimes you are limited. We'd stopped at a place to look at a cycle warehouse.
I bought a coconut jam slice and two pieces of flapjack. Have a guess how much. The winner will get nothing but the smug feeling of being right! Off you go. Guess away!
Not me. Not bloody likely.